Blogging

Social media as a marketing channel is still new enough the debate about its effectiveness as a driver of ROI and consumer action rages on. Panelists at a discussion during today’s Future M conference in Boston, “The Future of Social is Action and ROI,” disagreed on how effective social media is as a driver of direct sales but agreed it is critical to engaging customers with your brand.

Tags: advertise-here, big-data, calendar, digital, document-management, ektron-web-cms, enterprise-cms, hr-social-like, ibm, let-battle-commence, microsoft, mobile, not-selling, oracle, sap-lead, sharepoint-2013, social-business, top-articles

This entry was posted on Tuesday, October 23rd, 2012 at 7:13 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.