Social Media Drives Consumer Action #futurem

October 23, 2012 – 7:13 pm

Social media as a marketing channel is still new enough the debate about its effectiveness as a driver of ROI and consumer action rages on. Panelists at a discussion during today’s Future M conference in Boston, “The Future of Social is Action and ROI,” disagreed on how effective social media is as a driver of direct sales but agreed it is critical to engaging customers with your brand.

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