Archive for April, 2012

Facebook Offers in a Feed

Tuesday, April 24th, 2012

Eight months after killing its Deals feature, Facebook is launching a new service called Offers, which makes discounts and coupons available from businesses you have Liked on the social network.

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Facebook Offers in a Feed



RSS Strategy

Monday, April 23rd, 2012

The problem with RSS in most marketing plans is that the marketer does not really go beyond providing a simple RSS feed for your brand news. To get started the right way you need to segment RSS as a critical element of your overall content placement strategy. Your RSS Marketing strategy should not just indiscriminately push content, but carefully serve in delivering to the content preferences of your audiences.

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RSS Strategy



Tips for Increasing Blog Readership

Monday, April 16th, 2012

As if it were not hard enough to make yourself seen in the big, bustling world of online marketing, consider this: snagging your blog readers attention is just the first challenge. To use your blog to grow your business, you have to keep those readers coming back, too.

Your home comfort blog should be a key part of your online marketing strategy. While various social media – including Facebook, Twitter, LinkedIn and Google+ – serve their own purposes, your HVAC blog should sit squarely at the center of your online plan. Why? Because blogs are best-suited for the kind of quality content that will position your service company as the go-to source for information, products and service in your community.

And it is great content that keeps home comfort blog readers coming back

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Tips for Increasing Blog Readership



Marines Seek Guidance from Pentagon on Social Media

Monday, April 9th, 2012

Marine Corps officials are seeking additional guidance from the Pentagon regarding service members’ use of social media amid discharge proceedings against a Camp Pendleton sergeant who criticized President Barack Obama on Facebook.

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Marines Seek Guidance from Pentagon on Social Media



Chinese Social Media Crack Down

Tuesday, April 3rd, 2012

After weeks of Internet-fueled rumors suggesting fissures in the top leadership ranks, Chinese authorities struck back this weekend, closing 16 Web sites and arresting at least six people in a broad crackdown on the freewheeling world of cyberspace.

Xinhua, the official Chinese news agency, said in a dispatch late Friday that the Web sites were closed, and the unnamed individuals detained, for fabricating or disseminating online rumors.

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Chinese Social Media Crack Down