Best of 2009 (So Far): Blogging for Business, Part 2
10 ways to boost the value of your corporate blog by iMedia Connection
Chris Baggott offers tips for finding the “the successful formula for both high ROI and reader satisfaction” for corporate blogs that actually contribute to bottom line success, such as keeping search top of mind, producing an adequate volume of content, and writing with an appropriate tone (humble, humorous, honest) for a blog. Another noteworthy post from iMedia Connection is Top link-building strategies for your corporate blog, in which Justin Evans suggests tactics such as commenting on other industry blogs and linking to both your own and others’ blog posts on social bookmarking sites to build valuable links for blog SEO.
7 Tips for Making Your Blog Stand Out from the Rest by SEO Hosting
Eric Brantner presents helpful tips for making a blog unique and compelling, including building relationships with readers, promoting your blog “like crazy” through social media and guest blogging, and, my favorite: “if you aren’t first, be the best” when covering breaking-news type stories.
Why Your Blog Beats Your Website to Your Prospects by Content Marketing Today
Of course, blogs and websites serve different purposes for businesses. Website content is more static and focused on the company’s specific products and services, while blogs offer a steady stream of fresh content and thought-leadership type pieces. In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers.
Content Marketing with Blogs: Fishing for Business, or Catch-and-Release? by Writing on the Web
The consistently brilliant Patsi Krakoff warns against “catch and release” blogging—attracting readers with great content, then failing to provide any call to action based on that content. To rectify this, she suggests what she terms the CODA system: Content, Outreach, Design, Action. The action isn’t always a sales pitch, but is a request to do something more than extends the relationship, such as following you on Twitter or Facebook, tweeting your blog post, subscribing, or downloading an e-book or white paper.
blog email subscriptions Online Marketing Blog Lee Odden Michael Gray Sally Falkow Michel Leconte Rebecca Lieb Econsultancy SEO link building RSS tactics iMedia Connection Chris Baggott Justin Evans social bookmarking sites Eric Brantner Content Marketing Today Newt Barrett Writing on the Web Patsi Krakoff CODA system Facebook Twitter
blog email subscriptions Online Marketing Blog Lee Odden Michael Gray Sally Falkow Michel Leconte Rebecca Lieb Econsultancy SEO link building RSS tactics iMedia Connection Chris Baggott Justin Evans social bookmarking sites Eric Brantner Content Marketing Today Newt Barrett Writing on the Web Patsi Krakoff CODA system Facebook Twitter
blog email subscriptions Online Marketing Blog Lee Odden Michael Gray Sally Falkow Michel Leconte Rebecca Lieb Econsultancy SEO link building RSS tactics iMedia Connection Chris Baggott Justin Evans social bookmarking sites Eric Brantner Content Marketing Today Newt Barrett Writing on the Web Patsi Krakoff CODA system Facebook Twitter
Contact Tom Pick: tomATwebmarketcentralDOTcom
Continued here:
Best of 2009 (So Far): Blogging for Business, Part 2
Tags: chris-baggott, coda-system, darren-rowse, dean-rieck, econsultancy, eric-brantner, facebook, justin-evans, lee-odden, link-building, michael-gray, michel-leconte, newt-barrett, patsi-krakoff, rebecca-lieb, sally-falkow, seo
