Three Perils with Search Landing Pages
It had been going so well. The shopper, a grandmother looking for a holiday gift for her two grandsons, had decided to buy a Wii video game the boys really wanted: The Beatles: Rock Band.
In Google’s search box, she typed “wii beatles rock band”, following the instructions the boys’ dad had given her, which produced many promising results. Being a loyal Kmart shopper, she was excited when Kmart’s site showed up in the sponsored listings and clicked on the link without any hesitation.
That’s where the problem started.
View original here:
Three Perils with Search Landing Pages
Tags: add-your-event, advertise-here, cms-reviews, collaboration, enterprise-2-0, enterprise-cms, facebook, follow-us-on-twitter-, google, jared-m-spool, mobile, reviews, simpler-media, social-media, twitter, web-cms, web-content, web-publishing
Leave a Reply
You must be logged in to post a comment.
