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Tumblr Goes Real Time with PubSubHubbub

tumblr_logo.pngSo, Tumblr went real-time last week. Cool.

Now the blogging platform’s 2.5 million users can send up-to-the-second alerts to any service that supports the popular PubSubHubbub format.

The added support for PubSubHubbub (can you say that ten times fast?) proves two things:

  1. Tumblr’s got its dukes up. Heavy competitors like Blogger and Posterous (which both added support for PubSubHubbub earlier this year) look like they’re in for a worthy fight.
  2. Real-time is still headlining our Web experience.

Twitter has certainly captured the real-time Web arena’s attention in a big way, but PubSubHubbub-enabled feeds are also beginning to make their mark.

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