The Right Trigger Words
CNN.com’s designers have gone out of their way to make their work difficult. They could have built a very simple home page with just their logo and a handful of links:
- The Most Important Story
- The Second Most Important Story
- The Third Most Important Story
- An Unimportant, Yet Entertaining Story
- Yet Another Story about Michael Jackson
If this was CNN’s home page, the designers could go home and not have any work for weeks. After all, what is a news site’s home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Michael Jackson’s latest antics.)
Yet, these links aren’t effective for users because they’re missing a key component: the Trigger Words. Trigger words are the words and phrases that trigger a user into clicking. They contain the essential elements to provide the motivation to continue with the site.
View original post here:
The Right Trigger Words
Tags: add-your-event, advertise-here, cms-reviews, enterprise-2-0, enterprise-cms, follow-us-on-twitter-, google-go, mobile, read-google-go, reviews, simpler-media, social-media, the-right-trigger-words, web-cms, web-content, web-development, web-publishing
Leave a Reply
You must be logged in to post a comment.
