Blogging

Last week I asked the question: will content marketing kill trade publications? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels, bypassing the trade media. Ted Bahr, on the other hand, not only won’t concede the death of trade magazines but isn’t willing even to give up on print versions of them.

With some refocusing of their business and content models, trade publications have the opportunity to continue to have a central place in the dissemination of industry-specific content. At least that’s my take. What do you think?

Contact Tom Pick: tomATwebmarketcentralDOTcom

See the original post here:
How Trade Publications Can Capitalize on Content Marketing and Social Media

Tags: analytics, business, content-marketing, conversation-aggregation, google, gordon-plutsky, industry-trade-magazines, linkedin-groups, marketing, media, more, seo, ted-bahr, tools, trade-media, trade-publications, twitter, youtube

This entry was posted on Wednesday, November 18th, 2009 at 10:57 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.