#jboye09 Design for Behavior Change: Why Facebook and Twitter Are Winning
In his opening keynote this morning at the J. Boye 2009 conference, BJ Fogg presented his views on why Facebook and Twitter are the rock stars of social media, and how they got there.
Weaving in psychology and behavior models into the conversation about technology and new media, Fogg introduced the notion of persuasion being all around us and tried to help the audience understand better how exactly it works.
Love it or hate it, Facebook is the #1 persuasive technology of all time. Here’s how they hook us.
See the original post:
#jboye09 Design for Behavior Change: Why Facebook and Twitter Are Winning
Tags: add-your-event, advertise-here, and-then-some, cms-reviews, enterprise-2-0, enterprise-cms, events, facebook, follow-twitter, follow-us-on-twitter-, innovation, mobile, reviews, social-media, source, web-cms, web-development, web-publishing
Leave a Reply
You must be logged in to post a comment.
