Blogging

With all the talk of new solutions, new technologies and new versions of technologies, it would be hard to imagine that a considerable number of companies are still having problems with the basics of digital asset management (DAM).

That would appear to be one of the primary conclusions of a new report released by the Aberdeen Group (news, site) for Widen, a provider of web-based digital asset management applications. The report says that only half of Best-in-Class organizations (53%) indicated they currently have searchable access to content.

Original post:
The Changing Role of Digital Asset Management in Marketing

Tags: advertising, centralized-dam, changing-role, cms-reviews, coming-for-open, communications, dam-for-economy, development, digital, digital-asset, enterprise-cms, follow-us-on-twitter-, management, marketing, mobile, online, social, social-media, source

This entry was posted on Wednesday, July 1st, 2009 at 2:09 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.