Best of 2008 (So Far) – Social Media Optimization, Part 1

September 4, 2008 – 6:23 am

How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business?

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed

Anthony Kirlew, a.k.a. OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs.

Video Tours Increase Sales by Social Media Optimization

Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video “product tours” can increase e-commerce conversions by up to 35%—plus they’re portable, so they can easily be re-used in other online venues.

How Can Marketers Harness The Social Web? by NxtERA Marketing Blog

Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Listening and sincerity are high on her list.

‘The Office’, ‘CSI’, and ‘Ugly Betty’ get it by CNET News

Search marketing strategist Brian R. Brown contends that the webistes for these three shows really “get” social media, offering fans more than the usual static trivia. The best of the lot is the site for The Office; in Brian’s words:

    The Office blurs the lines between fantasy and reality with character blogs, “Schrute-Space” and “Creed Thoughts.” Amazing that so many companies still haven’t adopted blogging, and here, two fictional characters have their own blogs. The Office didn’t just stop there. Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence…Dunder Mifflin Infinity. So why stop there though when you can really launch the Web site for this fictional company–literally an online social media venue in itself. Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks.”

9 tricks to get the most SEO benefit from your social media linkbaiting campaign by SEO Scoop

DazzlinDonna writes a lot of great stuff on her blog, but here she turns the reins over to social media marketer Dan Zarrella, who offers his tips for maximizing social media including how to best use keywords, comments and links.


Building Your Business With Social Media by Search Marketing Blog Online

Search marketer Jon Clark recommends using some of the lesser-known social bookmarking sites—like Mixx, Linkinn, MetaFilter and others that don’t use evil nofollow links—to help with SEO on your site. Plus the post includes this cool graphic from Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. Clark’s list is good overall, though I’d avoid Slashdot, as the site rejects too many worthy links.

Spokeo, the Big Brother of social networking by Pandia Search Engine News

Internet consultant Phil Bradley reviews Spokeo, a profile aggregator that takes social networking to a disconcerting level. Actually, they even advertise the service that way on the Spokeo site: “Want to see something juicy? Spokeo searches deep within 40 major social networks to find truly mouth-watering news about friends and colleagues.” As Bradley explains, while the individual pieces of information that Spokeo finds are innocuous enough, “together they paint a picture of a person that is more detailed than I personally appreciate. It must be a gold mine for private investigators, stalkers and other unsavory people.” You might want to look yourself up Spokeo and adjust your online profiles appropriately.

10 Popular Knockoffs of Digg.com by Talkgold.com’s Online Money Making Blog

More than just a list of lesser-trafficked social bookmarking sites, this is a list with attitude. For example, here’s the review of Sk*rt (that link wasn’t working when I last tried it BTW): “This is another site that is almost a direct clone of Digg. The only difference is the ugliness.”

30 Largest Social Bookmarking Sites by eBizMBA

A fantastic list of the top 30 social bookmarking sites, in rank order, and including for each site the number of inbound links (as of August 2008), number monthly vistors according to both Compete and Quantcast, Alexa ranking and Google Page Rank. The only thing missing is each site’s policy on the use of insidious nofollow tags.

February Top Social Networks – Make way for the new guys by Compete

Max Freiert lists the top 25 social networks ranked by number of monthly visits, along with their year-over-year change. Some of the information here is expected (e.g. MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year).

Previous posts in this series:

Best of 2008 (So Far) – SEO Guidance, Part 1
Best of 2008 (So Far) – SEO Guidance, Part 2
Best of 2008 (So Far) – Search Engine Marketing, Part 1
Best of 2008 (So Far) – Cool Web Tools, Part 1

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Contact Tom Pick: tomATwebmarketcentralDOTcom

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Best of 2008 (So Far) – Social Media Optimization, Part 1

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