Blogging

Where women go, advertising follows. The web is no exception.

As we’ve mentioned before, women appear to outnumber men online, with many writing, reading or otherwise contributing to blogs. And advertisers are finally getting hip to their jive.

ComScore results, as highlighted in a recent New York Times article, indicated that advertisers served up “4.4 billion display ads on women’s Web sites in May” and that women’s sites had recorded 84 million visitors in July 2008.

See the original post here:
Women Get Online and Advertisers Follow

Tags: advertising, archives, cms-consultant, content, enterprise, enterprise-2-0, enterprise-cms, home, management, online, reviews, television, tell-a-friend, web-cms, web-content, web-publishing, women

This entry was posted on Friday, August 15th, 2008 at 2:06 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.