Blog Pitches - Good, Bad and Ugly
What’s a bad pitch? Anything irrelevant obviously, but also any message that assumes why I would know your news is important, that is too long, or that uses a generic (e.g. AOL, Yahoo, HotMail, Gmail or MSN) email address as a return. What’s the worst pitch of all? Sending a message that reads “Dear (blogger name): Here’s our latest press release, which I thought you might be interested in.” ARGH! Do NOT do this; far better that you have no contact with a blogger at all than just send a press release. A blogger who’s never heard of you at least won’t write anything bad about your company or offering; but if a blogger gets a straight name-plus-press-release message from you, he/she will forever view you as a PR spammer, making your odds of ever getting favorable coverage virtually nil. ***** Contact Tom Pick: tomATwebmarketcentralDOTcom
Read more from the original source:
Tags: 37signals, ajaxian, angelvision, backpack, barrows, cece, dean, flimp, laura, lauren, levitt, marketing, media, mimi, moncur, pitch, platform, rich, technology
All my best,
Dean Levitt
Notice how quickly his message gets to the point of what this is, why it’s interesting and (most importantly) why it’s different from other email marketing platforms. One other thing I should note in Dean’s favor: when I bounced him back with a question, he responded within 90 minutes. I can’t honestly tell you that I know his platform is better than everyone else’s, but I’d certainly advise any small company that’s in the market for a simple, affordable email marketing platform to at least check out Mad Mimi. At the least, they are responsive.
Blog Pitches - Good, Bad and Ugly
Leave a Reply
You must be logged in to post a comment.
