How much do you hate that ad? Facebook wants to know
(Credit: Rob Webb)Finally, I can now do something about all those tacky speed-dating ads that show up on my Facebook profile. Blogger Rob Webb appears to have been the first to notice that the social network now allows members to rate the site’s ads with a thumbs-up or thumbs-down, you know, gladiator-style.
Facebook originally launched its “social ads” strategy last November, and privacy concerns over the controversial “Beacon” ads gave the program some pretty bad press. But this move is pretty innovative, and likely won’t be met with the same kind of backlash. As Webb noted in his blog post, if users can interact with ads and offer their opinion, they might be more likely to notice them and click through to them in the first place. That could do something to help the notoriously low click-through rates that plague social-networking sites like Facebook.
It’s also a way that Facebook can make its ads more targeted by learning about user preferences: if you repeatedly give the thumbs-down to dating ads, for example, Facebook could stop showing them so much. Or if you’re in the New York regional network on Facebook and are disapproving of Mets ads, Facebook could show you Yankees ads instead.
How much do you hate that ad? Facebook wants to know
Tags: advertising, cancel, categories, facebook, flickr, hardware, logging-in, mapping, media, mobile, need-help-187, networking, networks, new-metrics, privacy-policy, rafe-twitter, storage, twitter, Uncategorized, webware
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