Aviary’s creative suite is more than a pretty Flash app [video & invites]
I finally got a chance to catch up with Avi Muchnick, the CEO of Flash software maker Aviary and of the art contest site it spun out of, Worth1000 (a Webware 100 winner). Aviary is the ambitious project to create a full suite of online apps for creative professionals. The first app, the image editor Phoenix, is now in private beta (read to end to get an early invitation). The second app, a pattern maker called Peacock, was recently added.
Coming up after these apps will be Toucan, a color swatch app for designers (like Kuler on steroids), a 3D sketching program and modeler, a vector-based editor, and a smart image resizer.
Who needs software? This is a layer-based image editing app running in a browser window. It's pretty snappy, too.
(Credit: Rafe Needleman / CNET)
After the graphics apps get some traction, the team plans to ship video and audio editors as well.
There are two goals driving Aviary’s development. The first is Muchnick’s belief that design tools need to be more collaborative. He’s trying to build a Google Docs for designers, it appears. While you can’t yet do simultaneous editing in Aviary apps, the fact that all the files are stored online, along with all the raw graphics materials that went into them, can greatly simplify the games of “Photoshop tennis” that designers, artists, and their clients have to deal with during the design/review process.
The second is economics. Muchnick is trying to bring Photoshop-quality tools to all designers. He points out that the high price of Photoshop - the Design version of Creative Suite 3 retails for $1,799 - is “not fair” for freelance designers, most of whom make less than $35,000 a year. Also, the wiki-like versioning and revisioning capabilities built into the Aviary suite will allow all contributors to a media project to get their due credit, and if appropriate, their share of the revenues from a project.
Everybody who sees the Aviary product calls it ambitious. But the ambition to build a Flash-based competitor to Adobe’s tools is only half the story, and half the ambition. Muchnick is trying to enable a new economic system for creative professionals. I think he’s on to something, and that he’s reflecting the reality of creative work today rather than trying to ram through his own utopian vision. Internet economics are changing other creative endeavors: music, photography, and writing. The graphic design field is also in turmoil, and it needs not just new tools but new systems.
Aviary is still in private beta but the first 200 people to sign up here can get priority access to the tools. Note that you must click this link from the Webware.com site.
Previous coverage: Flash apps are taking over. Phoenix is proof.
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Aviary’s creative suite is more than a pretty Flash app [video & invites]
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