Are You Ready For Microblogging?
Although many people are now turning to blogs for information and opinions, blogging has been around for about ten years. If you blog, you know that one of the benefits of blogging is the RSS feed that alerts your readers to a new post. Depending upon your niche, you and your readers may benefit from microblogging.
If you the term is unfamiliar to you, microblogging consists of very short posts – some as small as 150 characters or less. The posts are published usually via a mobile phone and can include video and photos in addition to text.
For some organizations, microblogging won’t be of much use, but if your blog offers time-sensitive information, or you want to send near real-time reports to your audience, microblogging may offer just the platform. For example, if you attend a trade show, you can post images and video from the show floor with information about new products and services related to your industry.
Twitter, Tumblr and Pownce are the most popular microblogging platforms today, and are demonstrating the value of microblogging. Many people use microblogging as a way to catalog their day, but you can also find ways to deliver important, relevant business information using one of these platforms. And as with microblogging’s big brother, you get the same RSS feed advantage. Your readership will be alerted when you post new information.
Again, microblogging isn’t for everyone, and you’ll need to contend with the small message size, but it’s a great way to post video and photo files quickly. If it complements your niche, microblogging may be worth a closer look.
Photo Credit: Steve Woods
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Are You Ready For Microblogging?
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